A Virtual Tour - Chapter 00
1834 East 7th Street
Chapter 01 - The Door
It is not on a main avenue. You have to be looking for it - and most clients are. They come from Manhattan, Queens, sometimes further. They walk past the copper mortar on the stoop and step inside.
Built on privacy, defined by a boutique philosophy. - House Voice
Chapter 02 - The Room
Edison bulbs in copper cage fixtures hang from an exposed wood ceiling. The walls are raw plaster, warm and uneven. Gilded baroque mirrors catch the light, alongside disco balls and small charms - evil eyes, coral beads, fresh tulips on the workstation.
Nothing is staged. Everything was gathered, over twenty-five years, because it belonged here.
The Room
Chapter 03 - The Mirror
Every chair faces an ornate gilded mirror. It is part of the ritual. You sit, you settle, you see yourself - and then, slowly, you see what the next hour could look like.
The French Technique
Chapter 04 - The Cut
Matthew began with Bruno Pittini in the 1990s - the New York stylist behind images of Brigitte Bardot, Catherine Deneuve and Francoise Hardy. The French Technique he learned there is a method of cutting that creates volume, movement and lasting shape.
It is not a marketing line. It is the reason a cut from La Boom grows out beautifully, months after you leave the chair.
Russky Bazaar - New York
Chapter 05 - A Word
noun. A trusted stylist who treats the hair, the head, and the heart.
Long before the word existed, a Russian-language newspaper called Matthew "the psychologist with a comb." He listens. He notices. He works in a quiet room with calming incense and Latin melodies playing low.
The cut is precise. But the hour itself is the gift - an unhurried space to think, to laugh, to be heard.
As featured in Russky Bazaar, New York.
Chapter 06 - The Archive
From Kiev to Madison Avenue to Brooklyn.
Chapter 07 - The Work
An intimate chic boutique where you can restore your spirit and express personal beauty. Every appointment is a ritual rather than a routine - by appointment only, with Matthew.
Book an Appointmentor call (718) 382-1242
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1834 East 7th Street
Brooklyn, NY 11223
Hours
By appointment
Please call to schedule
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La Boom Studio - Good for your head - Demo Archive